“Big is Back!”? This emblazoned above an enormous image of, you guessed it a hamb…excuse me…sirloin burger. Now a third of a pound, no less. But I look around and I still see obesity in America everywhere I go. It walks around in all ages. And now “big is back”?
Is this a new trend? I’m noticing that the usual suspects contributing to obesity and poor health have crept back to center stage as you walk through the door of your local grocery store, convenience store, ‘superstore’. All those packages and cans full of sugar, salt, high fructose corn syrup, food coloring and a multitude of ingredients you can’t pronounce in bright shiny non-recyclable packaging. These often conveniently located adjacent to the shopping carts and baskets. You have to circumnavigate these promontories to get to produce, dairy, fish…
No longer can healthy shopping be simplified for people by the old rule of “shop the perimeter”. Some of the worst culprits have infiltrated the perimeter and are now stocked at pride of place, front and center.
It isn’t always the what, sometimes it is the quantity. Too much even of a good thing is, well, too much. I refer to an online ad I saw recently advertising “healthy snacks”. Some of the examples were not too terrible themselves, but the images were gross in their quantity: piled high and practically overflowing a dinner plate. To my mind this is not a snack, this is overindulgence. These “snacks” were shown in quantities that are more than I could ever eat in one meal.
And then, there were the plastic ‘jars’ of cheese puffs I just saw conveniently placed right at the checkout aisle. A single container was the same height as from the floor to my knee (I’m 5’7″ and my legs are not stubby either) and the girth well it seemed almost as big around as the old traditional water cooler. Not only that, the cheese puffs inside were oversized giants almost an inch in diameter.
I’m not sure who comes up with the packaging, marketing, advertising but I’m pretty sure they’d all earn a seat on Douglas Adams’s “Golgafrincham Ark Fleet, Ship B”.